Yanira M. Castro (she/her/ella) is a communications professional with more than 20 years of experience in telling inspiring stories to audiences ranging from national television shows to leading digital channels.
Yanira founded Humanity Communications Collective in 2017 to inspire people with stories of joy and justice. The team, made up of amazingly talented women and people of color, is highly focused on digital engagement and storytelling, by reminding people to embrace technology, business and life in a way that focuses on people’s humanity. Humanity Communications Collective has also shared important and groundbreaking client stories on CBS This Morning, ABC News, 60 Minutes, Essence, Now This!, O, The Oprah Magazine and many others.
Whether she is working with a local attorney-turned-winemaker, or working with well-known celebrities on social media campaigns, Yanira gives the same drive and expertise to each project. A few of Humanity’s clients, past and present, include The Marsha P. Johnson Institute, the National Wildlife Federation, The Latinx House, Justice for Migrant Women, The Solutions Project, and locally-owned Davidson Wine Co.
Yanira has also built Humanity to be an employer of choice by understanding that toxic work culture is at the root of The Great Resignation. She holds and practices core company values of authenticity, respect, and justice. Through this, she currently has 0% company turnover.